Heriberto Rodela better known as Mitote, is a renowned interdisciplinary Mexican Artist (illustrator, sculptor, and model maker) whose conceptual characteristic is his daring characters, often influenced by the sacred animals and prehispanic dances. Mitote conducts a physiognomic study of each animal before creating an artistic work inspired by its history, texture, color and form. He always honors his origins, mexican characters such as Nahuales.

He has collaborated with international brands, always proposing different techniques and supports such as Medicom Toy, Kidrobot, Apple, Warner Bros, Nike, Swatch, Disney, Paramount, Boost, FantasyLab, Facebook, Motorola, Mini Cooper and Coca Cola.